The holiday season is one of the busiest and most profitable times for the hospitality industry. A stunning, professionally designed lighting display can transform your property into a festive destination, attracting more guests, boosting bookings, and creating unforgettable memories.
In this guide, we’ll explore how hotels and resorts can leverage professional holiday lighting to enhance curb appeal, drive revenue, and stand out in a competitive market.
Why Hotels & Resorts Need Professional Holiday Lighting
1. Increase Bookings & Revenue
- Festive ambiance = higher perceived value, allowing for premium pricing.
- Guests are more likely to book holiday stays, events, and dining experiences at well-decorated properties.
- Instagrammable displays attract social media buzz and free marketing.
Case Study: A luxury resort in Aspen saw a 22% increase in winter bookings after investing in an elaborate holiday lighting display.
2. Enhance Guest Experience & Loyalty
- Creates a “wow” factor that guests remember and associate with your brand.
- Encourages longer stays and repeat visits—families often return annually for holiday traditions.
- Ideal for themed events (tree lighting ceremonies, holiday parties).
3. Competitive Differentiation
- Stand out from nearby hotels with a signature lighting design.
- Align with luxury expectations—high-end travelers expect exceptional décor.
4. Boost On-Site Spending
- Well-lit pathways and common areas encourage guests to explore restaurants, spas, and shops.
- Holiday lights create a cozy atmosphere that promotes extended dining and bar visits.
Key Areas to Illuminate for Maximum Impact
1. Grand Entrance & Porte-Cochère
- Wrap columns and archways in warm white or gold LEDs.
- Hang oversized lighted wreaths or chandeliers.
- Use projection mapping to display holiday motifs on walls.
2. Lobby & Indoor Common Areas
- Drape fairy lights over front desks and stair railings.
- Install LED-lit garlands and ornaments in seating areas.
- Feature a dramatic lighted tree as a centerpiece.
3. Outdoor Pathways & Landscaping
- Line walkways with solar-powered lanterns or stake lights.
- Wrap trees in commercial-grade net lights for uniform glow.
- Add lighted topiaries or sculptures (reindeer, snowflakes).
4. Pool & Courtyard Areas
- String weatherproof LED lights around cabanas and palm trees.
- Float waterproof LED candles in pools and fountains.
- Create a “snowfall” effect with twinkling overhead lights.
5. Roofline & Architectural Highlights
- Outline building edges with energy-efficient LED strips.
- Use color-changing lights for dynamic evening displays.
- Highlight unique features (turrets, balconies) with spotlighting.
Trending Lighting Ideas for Hotels & Resorts
1. Interactive Light Displays
- Motion-activated lights that respond to guest movement.
- Synchronized music-and-light shows in courtyards.
2. Eco-Friendly Solar & LED Lighting
- Reduce energy costs with solar-powered pathway lights.
- Smart LED systems with automated timers and dimmers.
3. Themed Lighting Zones
- “Winter Wonderland” (icy blues, whites).
- “Classic Elegance” (gold, red, and green).
- “Modern Glam” (metallics, monochrome).
4. Branded Lighting Elements
- Custom logo-shaped LED signs.
- Lighted monograms or hashtags for social media engagement.
Why Hire a Professional Lighting Company?
✔ Safety Compliance – Avoid risks with licensed, insured installers.
✔ Custom Design Expertise – Tailored to your property’s architecture.
✔ Commercial-Grade Materials – Weather-resistant, long-lasting lights.
✔ Maintenance & Storage – Professional takedown and storage services.
Steps to Plan Your Hotel’s Holiday Lighting
- Book Early – Top installers are booked by late summer.
- Choose a Theme – Align with your brand identity.
- Focus on High-Traffic Areas – Entrances, lobbies, dining spaces.
- Promote Your Display – Highlight in marketing campaigns.
- Schedule Post-Season Removal – Protect lights for next year.
Final Thought: Light Up Your Hospitality Business!
Professional holiday lighting isn’t just décor—it’s a strategic investment that drives bookings, enhances guest satisfaction, and positions your property as a must-visit holiday destination.
📅 Don’t wait! The best installers book up fast—secure your spot today.